![]() They’re built for hardcore runners by hardcore runners, designed to eke out every last inch of competitive advantage when you’re training for a marathon or scrambling down a tricky stretch of trail. That's intentional: the shoes use a proprietary technology dubbed CloudTec, engineered to propel your foot from a soft landing into an explosive takeoff, and it marks them as purpose-built tools-as sneakers go, they're more of a Formula One race car than a daily driver. No compromise on attention to detail to enhance safety.The outsoles on a typical pair of running shoes from On, the cult Swiss athletics company, look like a cross between the tread on a bulldozer and an uncooked lasagna noodle. The toe and heel of the easy sole are reinforced with high-grip rubber. The TPU overlay on the outside is also designed to increase durability. The ideal combination of softness and security for controlling intense speeds. The system allows the laces to be pulled up evenly and distributes pressure evenly.įor ultimate comfort, the heel is designed with asymmetrical padding. Unique construction with a combination of loops and straps. ![]() Knotless appearance transforms the shoe into a stylish impression.Īlso, the padded 'heel tongue' provides superb comfort with excellent softness and support.Ĭloudnova lacing system is a unique combination of loops and straps. The sole and Speedboard" built in between the sole and the upper.Īs soon as a runner lands on the ground, the speedboard deflects and stores the impact of the landing as energy, which is then converted into propulsive force in the form of bouncing back the absorbed impact, pushing the runner explosively forward.Īn inner sock construction is adopted at the footwear opening, which also allows the laces to be tied on the inside of the shoe tongue. The speedboard deflects as soon as the runner lands and stores the impact of the landing as energy, which is then converted into propulsive force in the form of bouncing back the absorbed impact, pushing the runner explosively forward. Speedboard" incorporated between the sole and the upper. The surprisingly light weight, high cushioning and impact protection feel like you're running on clouds. At the same time, the cloud parts that collapsed at the moment of landing rebound. At the moment of landing, the cloud parts collapse to cushion the impact. It is an unprecedented system that only works on landings, when cushioning is most needed. Soft On's patented "CloudTec" technology was developed and created to achieve a landing and explosive kick-off. The brand has since gone on to win the ISPO Brand New Award, the most important award for innovation in sport, and is the preferred footwear brand for more than three million runners in over 50 countries. The founder, a former professional triathlete, was inspired to create it by his own injury problems. The On brand was born in Switzerland in 2010. The unique design system also makes this a stylish pair of sneakers for city walking, rather than running shoes. ![]() ![]() Unlike conventional On shoes, the Cloudnova uses cloud parts that are connected together to widen the ground contact surface and disperse pressure. The Cloudnova model combines urban energy with high-impact design. The much-talked-about 'On' shoes have been described as the 'Apple of the running shoe world' and are attracting a great deal of attention from runners all over the world.
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